CastingIron is not a model menu with an export button. It is the campaign system of record: product truth, creative routes, casting, exact lines, performance transfer, private takes, QA, rights, corrections, spend, and release—held together after the generation is over.
Every stage makes the next expensive or consequential decision legible. A finished render is not automatically an accepted campaign, a paid job, or a publishable ad.
The cast, creative, identity, rights, spend, and release rails are not separate demos. They resolve to the same campaign and artifact lineage.
Start with a product URL or pack shot. CastingIron builds Product Truth, develops three routes, joins its recommendation, casts a performer, writes the exact line, and states the private-take cost and quality gates before anything expensive happens.
A creator gets one product input, optional brand-direction screenshots, three plain questions with Decide for me selected, and a conversation-first Creator Agent surface. Provider, model, prompt, rights paperwork, and campaign controls stay out of the ordinary flow.
The user records one camera take; the selected actor mirrors motion, expression, and lips. Custom likeness remains source-bound, revocable, and scoped—performance transfer is not blanket consent or public usage rights.
CastingIron treats the performer as part of the production contract, not a disposable prompt variable. House actors are castable across Studio and Mirror; self-likeness and another person's likeness follow different evidence and rights paths.
Client projects retain Product Truth, accepted routes, rights, reviews, corrections, campaign exports, Creative Standard evidence, spend ceilings, founder acceptance where required, and explicit publication authority.
Read-only API defaults, per-call ceilings, private-draft holds, identity checks, compliance screening, refunds, recovery, review transport, and publication gates make refusal and repair part of the product rather than support cleanup.
Fast, assisted, and deliberately free of agency paperwork.
Governed because campaign and client obligations survive the take.
Exact production builds, authenticated paths, mobile flows, secret containment, read-only defaults, pre-spend refusal, refund/recovery, and zero-spend acceptance are verified. That is software readiness—not permission to invent customer outcomes.
Production alias, auth, Creator Studio, Casting Table, Agency Desk, and developer boundaries are present.
Self-likeness is exact-source, versioned, revocable, and scoped; other performers require agency rights evidence.
Private take cost is visible before approval; acceptance proves pre-spend refusal and creates no provider call.
Canonical media, rights, intended-user action, independent reviews, acceptance, and publication authority remain required.
It is: one product source can become a governed creative campaign with a real cast, performance transfer, creator guidance, agency operations, evidence, recovery, and an exact release boundary.
castingiron.system · Production foundation live · launch prep · invoke=false